Do you ever wonder about your marketing? About the results you gain from each of your efforts?
I was reminded that the cost of marketing improvements is zero as I was looking through old notebooks recently.
Of course what this means is that your cost of marketing is the same if your efforts achieve one sale or a hundred.
We would of course prefer it be a hundred.
So we must monitor and evaluate the efficiency of all our marketing - and each of the elements that make up a campaign.
The choice of one piece of text over another costs very little, but the returns can be remarkably different.
Of course this all seems a great deal of effort to go through, but consider that if you are going to the trouble of creating some marketing - would it be better to get the best result you can?
You do this by running small tests.
For example, if you are to make client calls, prepare 5 different headines you may use to open your presentation - and over a hundred calls see which outperforms the other.
Test one thing at a time and collate the results.
You may surprise your self with the results, as it is very likely you did not choose the winning item.
Now you know which to use in your calls.
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