More than 2 billion consumers and an $8 billion marketing budget: Inside the mind of Unilever's CMO

Unilever has the second-largest marketing budget in the world, spending €7.7 billion ($8.4 billion) on brand and marketing investment, according to its 2016 annual report, and it is chief marketing officer Keith Weed's job to make sure the business ... #*marketing

Fuzic Combines Music and On-Demand Marketing to Engage Customers

Before Brent Oakley co-founded Fuzic, an Indianapolis-based marketing technology startup, he owned carwashes. He wanted to make his customers happy, so he installed cafes in his carwashes, hoping that he'd be able to chat with his patrons while they ... #*marketing

Coca-Cola says its marketing is about more than just 'big budgets'

She claims it was one of biggest pieces of marketing in its history, and changed everything about how it marketed to consumers. #biggest*marketing*

The 12 books that helped form billionaire Jeff Bezos' leadership style

Books have played a crucial role in Jeff Bezos' life, in more ways than one. There's the obvious reason: The company that made him a multi-billionaire originally started as an online book retailer. #biggestmarketingmistakes2017

Is Artificial Intelligence Right for Your Business? Implementing AI and Machine Learning [Infographic]

Published by LatentView, a marketing automation and digital analytics platform, the infographic details what criteria make a task a good candidate for AI, and goes on to explain how to use AI in your business. For example, in marketing, decisions about ... #Howto*yourbusiness

How to successfully scale your business in a competitive market

Successfully launching a business in a highly competitive market is never an easy task. And making it grow past the startup phase is even more difficult. #Howto*yourbusiness

6 Content Marketing Strategies Every Small Business Should Steal

Got big dreams but a small budget? You're not alone. Most small companies are in the same fix. But this doesn't have to be a deal killer - it just means you need to be smart. #*marketing

How Will the Travel Industry Use AI? — Digital Marketing News This Week

This week's top marketing story is about artificial intelligence (AI). Advancements in AI are making waves across industries, from the “smart assistants” that power our phones to “smart learning” software applications, which enable more efficient ... #*marketing

Here's how Microsoft is ramping up Windows Mixed Reality marketing, sales efforts

Microsoft is separating out its Mixed Reality Marketing Team from the Surfaces devices team. The company has hired the former chief marketing officer of Oculus VR at Facebook, Elizabeth Hamren, to run that new separate team. The company also plans to ... #*marketing

Familly Plays Funny Prank on Musical Grandad's Birthday