Looking specifically at the world of mattresses, Qualman noted the importance of trying out a bed before buying. And, however compelling the marketing claims of online retailers, the fact remains that consumers can't lie down on a mattress in cyberspace.
Thursday, 25 May 2017
Online marketing guru Qualman sees physical stores' advantages
Looking specifically at the world of mattresses, Qualman noted the importance of trying out a bed before buying. And, however compelling the marketing claims of online retailers, the fact remains that consumers can't lie down on a mattress in cyberspace.
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