Wednesday, 30 August 2017

Neuro-Insight's Heather Andrew: why laughter can be the best medicine for ads too


In pursuit of engagement, brands are increasingly attempting to tug on viewers' heartstrings with gritty emotional narrative – as evidenced by many of this year's Cannes Lions winners. Winners including Ariel's #ShareTheLoad (below) and the Humanium ... #laughterisbestmeditcine
ShareTheLoad laughterisbestmeditcine


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