Social Media Metrics Critical for Endorsements -- Winter Olympics

This decision making has become much more sophisticated and scientific based on social media metrics. Take these Winter Olympics. The attraction of using an athlete in endorsements is the transference of positive name recognition and appeal from the ...and more »
https://www.forbes.com/sites/leighsteinberg/2018/02/23/social-media-metrics-critical-for-endorsements-winter-olympics/